The best of non-profit advertising and marketing for social causes

Dog’s life

Posted by Armando Alves | 26-08-2009 16:25 | Category: Homelessness, Poverty

“The problem is not animals living like people. But so many people living like animals.”
“Amnisty International. Join us.”

Advertiser:
Amnistia Internacional, Portugal
Agency:
Fuel Lisboa
Additional credits:
Creatives: Marcelo Lourenço/Pedro Bexiga.
TV: Miguel Barbosa.
Production: Show-off Fims.
Directors: Rita Nune.
Voice: Joaquim de Almeida

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Comments

Tag line must have seemed really catchy in the ‘creative’ meetings but ‘people living like animals’! Really. I know the campaign this is for and it doesn’t get close to touching on the issues. Shame because the ad could have been rather humorous in a dark kind of way. A ‘miss’ for Amnesty Portugal I am afraid. Damn my second negative post of the day, sorry!

Posted by Rob Godden | 7-09-2009 12:39

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