“The problem is not animals living like people. But so many people living like animals.”
“Amnisty International. Join us.”
Advertiser: Amnistia Internacional, Portugal Agency: Fuel Lisboa Additional credits:
Creatives: Marcelo Lourenço/Pedro Bexiga.
TV: Miguel Barbosa.
Production: Show-off Fims.
Directors: Rita Nune.
Voice: Joaquim de Almeida
Tag line must have seemed really catchy in the ‘creative’ meetings but ‘people living like animals’! Really. I know the campaign this is for and it doesn’t get close to touching on the issues. Shame because the ad could have been rather humorous in a dark kind of way. A ‘miss’ for Amnesty Portugal I am afraid. Damn my second negative post of the day, sorry!
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.