“The problem is not animals living like people. But so many people living like animals.”
“Amnisty International. Join us.”
Advertiser: Amnistia Internacional, Portugal Agency: Fuel Lisboa Additional credits:
Creatives: Marcelo Lourenço/Pedro Bexiga.
TV: Miguel Barbosa.
Production: Show-off Fims.
Directors: Rita Nune.
Voice: Joaquim de Almeida
Tag line must have seemed really catchy in the ‘creative’ meetings but ‘people living like animals’! Really. I know the campaign this is for and it doesn’t get close to touching on the issues. Shame because the ad could have been rather humorous in a dark kind of way. A ‘miss’ for Amnesty Portugal I am afraid. Damn my second negative post of the day, sorry!
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