“The problem is not animals living like people. But so many people living like animals.”
“Amnisty International. Join us.”
Advertiser: Amnistia Internacional, Portugal Agency: Fuel Lisboa Additional credits:
Creatives: Marcelo Lourenço/Pedro Bexiga.
TV: Miguel Barbosa.
Production: Show-off Fims.
Directors: Rita Nune.
Voice: Joaquim de Almeida
Tag line must have seemed really catchy in the ‘creative’ meetings but ‘people living like animals’! Really. I know the campaign this is for and it doesn’t get close to touching on the issues. Shame because the ad could have been rather humorous in a dark kind of way. A ‘miss’ for Amnesty Portugal I am afraid. Damn my second negative post of the day, sorry!
It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin. When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse…
33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio. We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first question. And we often judge a campaign based on professional principles…
Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.