It is important to provide unconditional love and support for our children. We know that but some parents don’t. Some of the biggest victims of domestic violence are the smallest.
Children don’t ask for help. They need a help.
This campaign made by Staff, an advertising agency from Brazil, does not play with shock effects. In a cartoon (pixar) style the campaign speaks more to the child than to the adult. We see how a children’s world is being destroyed through direct aggression against a child and the passive support those who know about it but do nothing against it.
Alerj Legislative Assembly of Rio de Janeiro
Advertising Agency: Staff, Brazil
Creative Director: Paulo Castro
Head of Art: Rodrigo de Lamare
Art Director: Pedro Vargens
Copywriters: Paulo Castro, Lucas Ribeiro