Osocio NL

Domestic Child Abuse. When you ignore it, you’re taking part in it.

Posted by Tatjana Vukic | 10-02-2014 21:20 | Category: Abuse, Violence



It is important to provide unconditional love and support for our children. We know that but some parents don’t. Some of the biggest victims of domestic violence are the smallest.
Children don’t ask for help. They need a help. (more after the pic)

image


image

This campaign made by Staff, an advertising agency from Brazil, does not play with shock effects. In a cartoon (pixar) style the campaign speaks more to the child than to the adult. We see how a children’s world is being destroyed through direct aggression against a child and the passive support those who know about it but do nothing against it.


Advertiser:
Alerj Legislative Assembly of Rio de Janeiro
Agency:
Staff, Brazil
Additional credits:
Advertising Agency: Staff, Brazil
Creative Director: Paulo Castro
Head of Art: Rodrigo de Lamare
Art Director: Pedro Vargens
Copywriters: Paulo Castro, Lucas Ribeiro







My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Does social media have the power to change the world?

Does social media have the power to change the world? The answer is yes. But there are still many obstacles, like censorship and literacy. Three-fifths of the world’s population is not connected. This video from the School of International Development at the University of East Anglia is a animated infographic…
Read more

Does Media Matter for International Development?

‘Does Media Matter for International Development?’ is a rhetorical question. From encouraging charitable donations and delivering public health messages to promoting democratic participation and state accountability; the media can play a crucial role in development. How should we respond to the growing importance of the media - including journalism, radio,…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)