Social advertising and non-profit campaigns from around the globe

Donate your coat

Posted by Marc | 17-01-2008 21:16 | Category: Homelessness, Poverty

This more than succesfull idea from New York agency JWT was made to promote their search for coats for the homeless during the freezing winter in New York. The idea was to paint a giant homeless person on a wall and place coat hooks on the upper half of his body. As people hang their donated coats on the hooks.
“Donating your coat won’t stop people from sleeping on the streets, but it may stop them from dying on them.”

The building managers were not happy. Memos were sent. Phone calls made. But the wall got fixed and the installation got finished.
Read the whole story at Adverting/Design Goodness.

Agency:
JWT, New York
Source:
Adverting/Design Goodness

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Comments

Why were the building managers unhappy? How was the wall broken. And what does the last picture have to do with anything. You seemed to have left out some important information.

Posted by cak | 18-01-2008 12:45

wouldn’t it be better to actually give the coats to the homeless instead of hanging them there?

Posted by Lars | 18-01-2008 13:22

That’s why I mentioned above the link to A/D Goodness. It’s their party and they got the whole story
http://www.frederiksamuel.com/blog/2008/01/new-york-cares.html

Posted by Marc | 18-01-2008 14:29

Taking their coats away will stop them from sleeping on the streets.

... just sayin’.

Posted by Robert V | 18-01-2008 17:58