The best of non-profit advertising and marketing for social causes

Donate your past

Posted by Marc | 4-02-2013 22:15 | Category: Environment, Poverty

Three ads from the Brazilian department of the Salvation Army: Exército de Salvação.
They want all your good stuff you don’t need anymore.
Like the fur coat because you are vegetarian now and you fully support PETA. Like in the ad above.

“Donate your past to us.”

Exército de Salvação published also this nice video last week. A very creative changing of clothes.
Fica Fácil Doar: Donating is easy.

Besides the TV spot, the campaign will feature an iPad ad with the same motive, and is supporting the Exército de Salvação Facebook Page.

Advertiser:
Exército de Salvação
Agency:
W/Mccann
Additional credits:
Creative Director: Milton Mastrocessario, Guime Davidson, Washington Olivetto
Art Director: Carlos Bertuol (Tche)
Copywriter: Omar Caldas
Illustrator: Zombie Studio
Photographer: Diogo Telles

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Advanced search

Recent in Academy

Commander Chris Hadfield: Making space (and Canada) cool again

This evening (Eastern Standard Time), Canadian Space Agency astronaut Commander Chris Hadfield will return to Earth after five months orbiting our planet in the International Space Station — eventually serving as commander of the mission. At 53, Commander Hadfield is a veteran astronaut, having been in space previously to work…

Strategy: Laughing Our Way to a Better World

Africa For Norway was one of the highlights we wrote about last year. ‘The funniest campaign this year’ I said. Being funny was the strategy Sindre Olav Edland-Gryt explained in the recently recorded TEDx talk in Barcelona. It’s Radi-Aid vs Oh Dear. “By turning the tables the spoof video has…

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

Search the non-profit web

Search through Osocio selected websites about social advertising, marketing, fundraising, ngo's and other on topic resources.

From the archive: Nothing replaces water

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.