Donating, the act of heroism

Posted by Marc van Gurp | 5-09-2011 21:08 | Category: Fundraising

The Hero isn’t a new theme in nonprofit advertising. It is self-evident because we need heroes.
That’s the idea behind this new campaign from the Netherlands.

The majority of the Dutch are still like door-to-door fundraising, but it also suffers from a negative image: it is old-fashioned. And the door-to-door fundraiser rings the bell on inconvenient times, mostly at dinner time.

The small effort to donate is a great act for those who need the help. With this campaign Stiching Collecteplan (the Dutch door-to-door fundraising organization) says: donors are heroes, every gift is an act of heroism.

The campaign started today with this online film.

Related posts: different forms of heroism
- The new ‘Embrace Life’: Stay A Hero
- Our patients need heroes to save them
- You don’t have to be a superhero to help
- Super Mamika
- You Can Be A Water Saving Hero
- You can be hero after you die
- Water Saving Hero
- Unsung heroes

Stiching Collecteplan: elke gift is een heldendaad

Stiching Collecteplan
Additional credits:
Agency: TMG Crossmedia Divisie
Production: Telegraaf Video Media
PR: CooPR (Marie Louise van Dorp, Jos Govaart)
Account: René de Groot, Astrid van Vliet, Brigitte van Merkesteijn
Concept: Walter Smetsers, Kasper Dado, Niels Vrijhoeven
Director: Balster van Duijn @Woodwork
Producers: Tim Vloothuis, Melissa Nieveld
D.O.P.: Michael Brooke
Editor: Femke Klein Obbink

My comment


Your comment will not be visible until a moderator approves it.

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

image of a graduation cap

Recent in Academy

Is this eating disorder ad too sexy?

It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin. When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse…
Read more

Book review: Hidden Persuasion

33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio.  We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first question. And we often judge a campaign based on professional principles…
Read more

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)