The Hero isn’t a new theme in nonprofit advertising. It is self-evident because we need heroes.
That’s the idea behind this new campaign from the Netherlands.
The majority of the Dutch are still like door-to-door fundraising, but it also suffers from a negative image: it is old-fashioned. And the door-to-door fundraiser rings the bell on inconvenient times, mostly at dinner time.
The small effort to donate is a great act for those who need the help. With this campaign Stiching Collecteplan (the Dutch door-to-door fundraising organization) says: donors are heroes, every gift is an act of heroism.
The campaign started today with this online film.
Related posts: different forms of heroism
- The new ‘Embrace Life’: Stay A Hero
- Our patients need heroes to save them
- You don’t have to be a superhero to help
- Super Mamika
- You Can Be A Water Saving Hero
- You can be hero after you die
- Water Saving Hero
- Unsung heroes
Agency: TMG Crossmedia Divisie
Production: Telegraaf Video Media
PR: CooPR (Marie Louise van Dorp, Jos Govaart)
Account: René de Groot, Astrid van Vliet, Brigitte van Merkesteijn
Concept: Walter Smetsers, Kasper Dado, Niels Vrijhoeven
Director: Balster van Duijn @Woodwork
Producers: Tim Vloothuis, Melissa Nieveld
D.O.P.: Michael Brooke
Editor: Femke Klein Obbink