The “Don’t be that guy” campaign launched by Sexual Assault Voices of Edmonton, is intended to raise awareness among young men that intoxicated women cannot consent to sex.
According to the campaign site, this is a new approach:
“Typically, sexual assault awareness campaigns target potential victims by urging women to restrict their behavior. Research is telling us that targeting the behavior of victims is not only ineffective, but also contributes to how much they blame themselves after the assault. That’s why our campaign is targeting potential offenders – they are the ones responsible for the assault and responsible for stopping it. By addressing alcohol-facilitated sexual assault without victim-blaming, we intend to mark Edmonton on the map as a model for other cities.” … “Through these campaigns we will raise awareness, challenge myths, fight victim-blaming, and stand in solidarity with survivors.”
The “Don’t be that guy” campaign makes it clear that sexual intercourse committed without mutual consent is a rape. And rape is a crime. The truth that many women already know. But many men are not aware of it or they don´t want to know or they just play it down by explaining that there are also women of “questionable character”…
But what was also not discussed for a long time, is the fact that Alcohol is the most common “date rape” drug. [Wikipedia]
The date rapes are not being punished enough and in many cases also go unpunished.
It is a campaign that gets under the skin. And one can very quickly start a debate about it.
Whether all remain politically correct, is questionable.
I remember very well the movie with Jodie Foster The Accused in the 80’s and all the controversies that have begun at the time of the film. “No means no” campaign in all variations had its peak in all media.
Now 20 years later, I would say problem was never gone. I hope for more such good campaigns against sexual assault.
Sexual Assault Voices of Edmonton