The best of non-profit advertising and marketing for social causes

Don’t throw out your books. Donate them.

Don’t throw out your books. Donate them.

This beautiful print advertising comes from Brazil and was done by Paz Comunicacao Estrategica, advertising agency from São Paulo for product: So Acao Solidarity movement (brand: So Acao Solidarity movement) in Brazil. The illustrations are made by “Casa do pixels”. So close to our heart, … old books should not be thrown away! Donate them. To convey the message, they have positioned some of our classic fairy tales as cast aways into the mean streets of the real world without homes. (more after the break)

Don’t throw out your books. Donate them.

Working in conjuction with the Bienal Internacional do Livro de Pernambuco, the So Acao Solidarity Movement ad campaign even suggests where these books can be donated.

Finally, Little Red Riding Hood, Three little pigs and Pinocchio does not end up on the street …

Don’t throw out your books. Donate them.

Don’t throw out your books. Donate them.

Advertiser:
só ação solidarity movement
Agency:
Paz Comunicação Estratégica, São Paulo, Brazil
Additional credits:
Creative Director: Leonardo Parnes
Art Director: Marcelo Maciel
Copywriter: Leonardo Parnes
Illustrator: Casa do Pixel
Planner: Einhart Jácome da Paz
Executive Account: Alexandra Raffa

Belonging to the first generation of true Europeans, with roots almost covering the continent, I spread my life between Germany and Serbia. Read more
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