Don’t be blind to human trafficking
Posted by Ana Yoerg | 15-02-2010 18:24 | Category: Human rightsLast year we posted about the outdoor campaign from Stop the Traffik, the movement working to battle the problem of human trafficking. This time, Leagas Delaney London is urging people to be more aware of the situation—similar to the “si ves algo, di algo” posters plastered all over US public transportation.
This spot shows a girl being dragged out of her classroom in the UK, as her teacher and classmates sit, oblivious. Voice over: “Don’t be oblivious to the dangers of human trafficking. Every minute another young person is trafficked into sexual exploitation.”
In a similar spot, a young boy is taken from the dinner table while his family continues to eat and talk. Similar voice-over, but this one makes the point about kids being taken and forced into hard labor.
The ads, which began airing in the theater on Feb 12th, point viewers to startfreedom.org, a sub-page of the stoptraffick.org website, where users can sign up and have access to tools to spread awareness, including a banner to put on their social network profile or website. Students who want to start the campaign at their school can use the Resources section to get started.
Advertiser:
Stop The Traffik
Agency:
Leagas Delaney London, UK
Source:
Adrants
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