Brazilian agency Aquatro use heroes and villains to say “Don’t be the bad guy. Use a condom”.
And they do so with such good graphics, that copy is almost superfluous.
See the original ads here.
Creative Directors: Sylviene Cani Guaitolini, Fernando Laranja
Art Director: Eduardo Fonseca
Copywriter: Andre Fantin
Illustrator: Dudu Fonseca
Ads of the World