The best of non-profit advertising and marketing for social causes

Don’t bother the people at the movies

Posted by Marc | 4-03-2013 22:45 | Category: Homelessness

fiftyfifty: Frozen Cinema - help the homeless

This case study is about a campaign done in German cinemas by homeless charity fiftyfifty. They let people experience how homeless people feel in winter - live at the movies.
Music by Daniel Mustard perfoming ‘Creep’.

Advertiser:
fiftyfifty
Agency:
Havas Worldwide, Düsseldorf
Additional credits:
CCO: Felix Glauner
Art Director: Patrick Ackmann, Annika Weber
Copywriter: Torsten Pollmann
Management Supervisor: Daniel Grube
Producer: Eva Peschkes, Nadine Baltes
Print Producer: Detlef Stuhldreier
Public Relation: Aylin Menemencioglu

Client:
Managing Director: Hubert Ostendorf
Patron: Bruder Matthäus

Production Company: JOTZ!
Executive Producer: Jan Behrens
Production Management: Michael Koch
Director: Jan Hinrik Drevs
DOP: Tom Holzhauser
Postproduction: nhb Düsseldorf
Editor: Juhn Kim
Sound Studio: nhb Düsseldorf
Sound Editor: Markus Fink
Music Agent: Markus Linde

Others: Daniel Mustard (Singer), Radiohead

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This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.