Don’t Just Stand There

A guerilla marketing action by Group Eight was front page news in Singapore last november. Dressed-up child actors portraits victims of child abuse complete with fake bruises. Less than 20 people going on to approach the ‘abuse victims’ in the span of five hours.

The action was part of an integrated campaign for the Ministry of Community Development, Youth & Sports (MCYS) and aimed to send a message out to Singaporeans to be more sensitive and aware to the plight of abused children.

“Please. Don’t Just Stand There. Reach Out”.

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Comments

I really appreciate the issue you are trying to raise through your ad.
its prevailing issue in the society.

I think you must publish the ad worldwide.
u must send this ad to 11th International concerned communicator award, a social print advertising award for creative professionals.
there is no entrance fee and moreover a chance to win US $ 11000. all you need to do is to fill the entry form which you could download from http://www.concerned communicator award and send it along with ur ad to or
last date for sending your entry is 5 sep 2009.

Wish you all the best!

From the Osocio archive

See this campaign from the Osocio archive