Social advertising and non-profit campaigns from around the globe

Don’t let the road claim you

Posted by Marc | 3-11-2007 23:26 | Category: Road safety

Marketforce, Perth turned the luggage belt at the domestic airport into a moving road by adding white lines along the center for a road safety message. Every fourth line was made up of the words ‘Don’t let the road claim you. Belt up’.

Advertiser:
Office of Road Safety
Agency:
Marketforce, Perth Australia
Additional credits:
Madeleine de Pierres (Typographer)
Andrew Tinning (Creative Director/ AD / copywriter)
Andrew Chu (Art Director)
Source:
bestadsontv

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