The best of non-profit advertising and marketing for social causes

Don’t think twice: use a condom

Posted by Marc | 15-12-2007 14:46 | Category: Health

This ad was seen in some Brazilian newspapers in the erotic classifieds section on World Aids Day.

“Quando pensar em sexo, não pense duas vezes: use camisinha.
1e de dezembro. Dia Mundial do Combate a Aids.”
“When thinking about sex, don’t think twice: use a condom.
December 1st. World Aids Day.”

Advertiser:
ALERJ
Agency:
Staff

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Comments

It makes me think of a recent Polish campaign, where the erotic search results on a search engine were protected by a condom:

http://www.buzzingbees.be/2007/12/03/safe-search-engine-marketing/

Posted by Buzzing Bees | 17-12-2007 11:48

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