Social advertising and non-profit campaigns from around the globe

Don’t think twice: use a condom

Posted by Marc | 15-12-2007 14:46 | Category: Health

This ad was seen in some Brazilian newspapers in the erotic classifieds section on World Aids Day.

“Quando pensar em sexo, não pense duas vezes: use camisinha.
1e de dezembro. Dia Mundial do Combate a Aids.”
“When thinking about sex, don’t think twice: use a condom.
December 1st. World Aids Day.”

Advertiser:
ALERJ
Agency:
Staff

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Comments

It makes me think of a recent Polish campaign, where the erotic search results on a search engine were protected by a condom:

http://www.buzzingbees.be/2007/12/03/safe-search-engine-marketing/

Posted by Buzzing Bees | 17-12-2007 11:48

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.