Osocio NL

Don’t throw out your books. Donate them.

Posted by Tatjana Vukic | 19-03-2012 21:10 | Category: Consumerism, Culture, Poverty

This beautiful print advertising comes from Brazil and was done by Paz Comunicacao Estrategica, advertising agency from São Paulo for product: So Acao Solidarity movement (brand: So Acao Solidarity movement) in Brazil. The illustrations are made by “Casa do pixels”. So close to our heart, ... old books should not be thrown away! Donate them. To convey the message, they have positioned some of our classic fairy tales as cast aways into the mean streets of the real world without homes. (more after the break)


Working in conjuction with the Bienal Internacional do Livro de Pernambuco, the So Acao Solidarity Movement ad campaign even suggests where these books can be donated.

Finally, Little Red Riding Hood, Three little pigs and Pinocchio does not end up on the street ...



só ação solidarity movement
Paz Comunicação Estratégica, São Paulo, Brazil
Additional credits:
Creative Director: Leonardo Parnes
Art Director: Marcelo Maciel
Copywriter: Leonardo Parnes
Illustrator: Casa do Pixel
Planner: Einhart Jácome da Paz
Executive Account: Alexandra Raffa

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