Social advertising and non-profit campaigns from around the globe

Don’t yield your world to the strong

Posted by Marc | 3-10-2008 22:40 | Category: Discrimination, Government, Violence

Three ads made by the European school of design in Germany for the Federal Ministry of the Interior for Civil Courage.
A Cheetah, a Hyena and a Lion as a metaphore for a world where only the strong survive.
“Don’t yield your world to the strong”

Advertiser:
Federal Ministry of the Interior for Civil Courage
Agency:
European school of design, Frankfurt, Germany
Additional credits:
Creative Director: Ralph Thamm
Idea / Art / Photography: Stefan Mildner
Copywriter: Thomas Grabinger
Other additional credits: Danilo Dick Farah, Michael Poliza, Thom Hogan, Richard Stead, Luke Gamson
Source:
Ads of the World

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