Nice idea from Russia. But also with some debatable issues.
The Village, a Russian online magazine, launched an mobile app aimed to battle parking jerks. Because that is a big problem in Moscow.
The app is based on well known GPS technology. The only thing what is needed is taking a picture from the wrongly parked car. The software recognize the car number plates, the car model and color.
The harvested data become visible immediately across banners and media placements on popular websites in Russia. The banner ads are targeted through IP addresses to locations where these cars were parked.
DoucheParking is a big problem, not only in Moscow. And we posted some campaigns before about this issue (see links below).
I have some doubts about this app from The Village. What is done with all the harvested data? Who is the owner of these data? Is it stored or trashed after a while?
Perhaps they have though about that but I couldn’t find the answers.