Dove Onslaught(er)

This new video from Greenpeace, which is launched today, is a parody of the awardwinning Dove Onslaught campaign. Unilever, the makers of Dove beauty products, are buying palm oil from suppliers who destroy Indonesia’s rainforests. By their own admission, Unilever is the biggest single user of palm oil in the world.
Greenpeace is not calling for a boycott. They are asking Unilever to act responsibly and to ensure that their products have not been produced at the expense of Indonesian rainforests and the climate. That means that their suppliers are not involved in the continued destruction of these rainforests.
More background on the campaign here.

Part of the campaign is protesting at some Unilever offices by ‘orang-utans’. They have been in London, Rotterdam and Rome.
More about it here. See also these pictures at Flickr.

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If they want this to be successful,they’ll have to look beyond Dove. Palm oil is extremely common in South East Asia and the burning of land is a common and usual way of clearing land for development. To go after one company for this culturally ingrained practice is like using a 1cm bandaid to cover a huge gaping wound that covers the whole chest.

From the Osocio archive

See this campaign from the Osocio archive