The best of non-profit advertising and marketing for social causes

Drink & Drive: Russian Roulette

Posted by Marc | 7-09-2011 22:27 | Category: Road safety

It isn’t in the copy but the agency give this artwork the name ‘Russian Roulette’.
Great artwork but that name doesn’t cover the load. Drunk drivers can kill more than just themselves.

Nevertheless: great artwork, message is clear.
Client unknown.

“Mit nur einem glas riskiert du alles.
Alkohol am steuer tötet.”

“With just one drink you risk everything.
Drink and drive is killing.”

Agency:
Lowe GGK Vienna, Austria
Additional credits:
Creative Directors: Thomas Tatzl, Andreas Spielvogel
Art Director: Thomas Tatzl
Copywriter: Andreas Spielvogel
Photographer: Michael Stelzhammer
Retoucher: rotfilter.com
Source:
Ads of the World

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