Osocio NL

Drinking fat viral

Posted by Reuben Turner | 4-05-2010 15:48 | Category: Health



This video from NYC Health aims to use disgust to change people’s eating (or rather, drinking, habits). I’d love to know the behavioural economics view of this kind of advertising. Does it help to connect the long term consequences of our actions with the immediate benefits? Does it change behaviour? A very similar idea was used by the British Heart Foundation in the UK a couple of years ago – image after the jump.


image


Advertiser:
NYC Health
Agency:
Unknown
Source:
Viral Videos on Facebook




Comments


Comments about Drinking fat viral

VITAL SIGNS HEALTH CORPORATION, we are a 501 c 3 nonprofit, looking to provide a DOCTOR HOME HEALTH PROGRAM for the elderly. ALL DONATIONS ARE TAX-DEDUCTIBLE.
JOE
9564144825

Posted by joe gonzalez | 11-05-2010 18:58



My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Does social media have the power to change the world?

Does social media have the power to change the world? The answer is yes. But there are still many obstacles, like censorship and literacy. Three-fifths of the world’s population is not connected. This video from the School of International Development at the University of East Anglia is a animated infographic…
Read more

Does Media Matter for International Development?

‘Does Media Matter for International Development?’ is a rhetorical question. From encouraging charitable donations and delivering public health messages to promoting democratic participation and state accountability; the media can play a crucial role in development. How should we respond to the growing importance of the media - including journalism, radio,…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)