Onstuimig

Drinking fat viral

Posted by Reuben Turner | 4-05-2010 15:48 | Category: Health



This video from NYC Health aims to use disgust to change people’s eating (or rather, drinking, habits). I’d love to know the behavioural economics view of this kind of advertising. Does it help to connect the long term consequences of our actions with the immediate benefits? Does it change behaviour? A very similar idea was used by the British Heart Foundation in the UK a couple of years ago – image after the jump.


image


Advertiser:
NYC Health
Agency:
Unknown
Source:
Viral Videos on Facebook




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Comments about Drinking fat viral

VITAL SIGNS HEALTH CORPORATION, we are a 501 c 3 nonprofit, looking to provide a DOCTOR HOME HEALTH PROGRAM for the elderly. ALL DONATIONS ARE TAX-DEDUCTIBLE.
JOE
9564144825

Posted by joe gonzalez | 11-05-2010 18:58



My comment



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