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Drinking fat viral

Posted by Reuben Turner | 4-05-2010 15:48 | Category: Health

This video from NYC Health aims to use disgust to change people’s eating (or rather, drinking, habits). I’d love to know the behavioural economics view of this kind of advertising. Does it help to connect the long term consequences of our actions with the immediate benefits? Does it change behaviour? A very similar idea was used by the British Heart Foundation in the UK a couple of years ago – image after the jump.


NYC Health
Viral Videos on Facebook


Comments about Drinking fat viral

VITAL SIGNS HEALTH CORPORATION, we are a 501 c 3 nonprofit, looking to provide a DOCTOR HOME HEALTH PROGRAM for the elderly. ALL DONATIONS ARE TAX-DEDUCTIBLE.

Posted by joe gonzalez | 11-05-2010 18:58

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