The best of non-profit advertising and marketing for social causes

Drinking fat viral

Posted by Reuben Turner | 4-05-2010 15:48 | Category: Health

This video from NYC Health aims to use disgust to change people’s eating (or rather, drinking, habits). I’d love to know the behavioural economics view of this kind of advertising. Does it help to connect the long term consequences of our actions with the immediate benefits? Does it change behaviour? A very similar idea was used by the British Heart Foundation in the UK a couple of years ago – image after the jump.

Advertiser:
NYC Health
Agency:
Unknown
Source:
Viral Videos on Facebook

Comments

VITAL SIGNS HEALTH CORPORATION, we are a 501 c 3 nonprofit, looking to provide a DOCTOR HOME HEALTH PROGRAM for the elderly. ALL DONATIONS ARE TAX-DEDUCTIBLE.
JOE
9564144825

Posted by joe gonzalez | 11-05-2010 18:58

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.