The best of non-profit advertising and marketing for social causes

Duh, Kids Don’t Talk Like This

Duh, Kids Don’t Talk Like This

Recognize the signs of abuse is difficult but can be learned. That is the main idea behind this new campaign from the Center for Child Protection.

Kids don’t talk shockingly straightforward language like in this campaign. It’s the ‘duh’ factor, an eye opener to bring three simple equations: how to spot, stop and report abuse. And I admit, I have a little laugh at the video above. Humorous, yet made in a respectful manner. That’s a big compliment for the ad agency.

Center for Child Protection:  How To Spot The Signs Of Abuse

Center for Child Protection:  How To Spot The Signs Of Abuse

Center for Child Protection:  How To Spot The Signs Of Abuse

Center for Child Protection:  How To Spot The Signs Of Abuse

Agency: AdPeople Worldwide
Executive Creative Director: Steve Miller
Art Director: Kim Smith
Copywriter: Michael Streiter
Photographer: Dave Mead
TV Director: Dave Mead
Additional Credits: Account Planner: Alyse Craun
Account Services: Lisa Letchworth
Print Retouching: Kevin Leger
Production Company: Rockhouse Films
Editor: Ariel Quintans / Beast Editorial

Founder of Osocio. It all started with collecting election posters in 1973. And that’s never stopped. Read more.

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