What if there’s a bunch of people who never receive a New Years card. And what if it is exactly them who send you the best wishes. Wouldn’t that be great? Wouldn’t that make you think?
That’s why social brand activation company Made by Society started the Wish-project: an online video project to create awareness for the homeless.
Goal is to receive as many wishes for the homeless as possible so the project can hand over them to the people of the Z Foundation.
The Z Foundation publish Z Magazine, the street paper of Amsterdam. The aim is to help the homeless help themselves. Z magazine has been published since 1995. It appears bi-weekly in Amsterdam and environment.