Osocio NL

Each share shortens this film about bullying

Posted by Marc van Gurp | 24-04-2014 19:35 | Category: Abuse, Education, Violence



CABCY: Each share shortens this film about bullying.

This amazing project from Singapore use the power of sharing to bring the message about bullying.
It’s an online film with a length of 2 minutes. It gets shorter by a millisecond each time it is shared on Facebook and will disappear after 100,000 shares, ending the victim’s misery. Once the film is wiped out, only the last frame, which people can still share on Facebook, will remain, encouraging people to continue the conversation.

Today the film is shared over 33,000 times. This means that the playing time is reduced with 33%.

JWT Singapore and XM Asia made this campaign for CABCY, the Coalition Against Bullying for Children and Youth.

Unintentionally, this is a campaign that is going to provoke discussion about the value of sharing. What UNICEF said last year. Ok, that was about fundraising. How powerful is sharing in this case?

See and share the film here. And, as CABCY says: Share this film for those who are too afraid to share.



Advertiser:
CABCY







My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more

Does social media have the power to change the world?

Does social media have the power to change the world? The answer is yes. But there are still many obstacles, like censorship and literacy. Three-fifths of the world’s population is not connected. This video from the School of International Development at the University of East Anglia is a animated infographic…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)