The fight against global warming become popular the last months. The French people lived in darkness for 5 minutes at February 1 (See this post). Now the Australian people are asked to do same for one hour at Saturday March 31.
WWF Australia started this with the cooperation of media firm Fairfax and advertising agency Leo Burnett to launch a conservation movement, “Earth Hour”. With the support of The City of Sydney and the NSW Government, Earth Hour will be the highlight of a major campaign to encourage businesses, communities and individuals to take the simple steps needed to cut their emissions by 5% in 2007.
Greg Bourne, CEO, WWF-Australia said: “Sydney is renowned across the globe for its ability to make things happen - from the 2000 Olympics to its New Year celebrations. If we prove that together we can significantly cut our greenhouse gas pollution it will send a message to every city around the world that we have the power to take action against global warming.”
Lord Mayor of Sydney, Clover Moore MP, urged all city businesses, workers and residents to support Earth Hour. “The three CBDs of Sydney, North Sydney and Parramatta make up Australia’s largest business district - covering 30% of the country’s office space,” Ms Moore said.
“Australia’s commercial business sector is responsible for around 10% of national greenhouse gas emissions and all commercial businesses and their workers should join the community in supporting Earth Hour, but also take concrete actions to reduce energy use.”
World Wildlife Fund Australia