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El escondite

Posted by Marc | 19-05-2007 22:35 | Category: Awards, Culture, Poverty

This great shortfilm, made by Pablo Olmos Arrayales, is a metaphor of the “el escondite” game (hide and seek) and the current situation about the hunger problem. Every year, 12 millions of children all over the world die of hunger.

According to Pablo Olmos Arrayales the problem is hidden (escondido) in the mass media. Maybe individuals who conform society are the last players to have the opportunity to rescue them from their misery and deadly fate.
El escondite is an easy game to play, fighting hunger isn’t a game.

More short films from Pablo Olmos Arrayales.

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.