The best of non-profit advertising and marketing for social causes

Elder Abuse: It’s time to face the reality

Elder Abuse: It’s time to face the reality

This is some of agency’s our own work, but in recognition of Osocio’s new “elder issues” category, I though I’d share the message here.

It is for Human Resources and Skills Development Canada, as part of their “Working for Seniors” initiative. Although first filmed two years ago (with Montreal production house Soma and Director Yannick Paquin), it continues to appear on Canadian TV as a reminder that everyone is responsible for protecting our elders.

Advertiser:
Government of Canada
Agency:
Acart Communications
Source:
Change Marketing

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more
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