Osocio NL

Emotional advertising done right: “Symmetry” for the Great Daffodil Appeal

Posted by Tom Megginson | 28-02-2013 20:49 | Category: Health

Marie Curie Cancer Care's Great Daffodil Appeal
Marie Curie Cancer Care's Great Daffodil Appeal

This campaign for Marie Curie Cancer Care’s Great Daffodil Appeal was recommended to us by Neil Hopkins at interacter.

It’s a stunning piece of work, showing the circle of life from birth, to fumbling maturity, to aging and death. The “firsts” of birth, love, and shaving are matched with last moments spent in dignity, with the help of Marie Curie nurses:

It’s not easy to be this overwhelmingly emotional and still feel authentic, but this ad nails it. Both ends of the life journey are treated with gentle respect, which anyone who has seen a loved one pass through palliative care can identify with. More than that, it portrays people at the end of life in vital continuity with those vibrant early-life experiences.

A nursing client of mine once told me, “the first and last person who ever touches you is usually a nurse.” I feel pretty touched right now.

Marie Curie Cancer Care

My comment


Your comment will not be visible until a moderator approves it.

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

image of a graduation cap

Recent in Academy

Does social media have the power to change the world?

Does social media have the power to change the world? The answer is yes. But there are still many obstacles, like censorship and literacy. Three-fifths of the world’s population is not connected. This video from the School of International Development at the University of East Anglia is a animated infographic…
Read more

Does Media Matter for International Development?

‘Does Media Matter for International Development?’ is a rhetorical question. From encouraging charitable donations and delivering public health messages to promoting democratic participation and state accountability; the media can play a crucial role in development. How should we respond to the growing importance of the media - including journalism, radio,…
Read more

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)