Osocio NL

Empower your website to detect human empathy

Posted by Marc van Gurp | 12-10-2012 14:30 | Category: Human rights, Peace & Conflicts

Civil Rights Defenders Civil Rights Captcha

The Swedish Civil Rights Defenders launched an new and nifty version of the web tool Captcha. The new Captcha became world news within a week. And it is logical because it is great way to spread a message.
Most of you know Captcha. It is the code question in the comment fields at blogs, mostly accompanied by the text ‘Are you human?’.

To make it more human the Civil Rights Defenders replaced to normal code with questions about human rights.
Like in the example above:
“The punk group Pussy Riot were sentenced to two years in prison after a 41 second long performance in Moscow, Russia. How does that make you feel?”

Natasha Jevtic Esbjörnson, Head of Communications at Civil Rights Defenders: “Ironically, we are asked by computers to prove our humanity by interpreting and decoding words. But what really tells us apart is our ability to express emotions. Therefore, we’ve built a Captcha that lets us prove our humanity by showing empathy, while simultaneously highlighting injustice in the world”.

The idea of using Captcha for other issues isn’t new. It has been done to examine medieval texts.
Civil Rights Defenders use it in their work for defending people’s civil and political rights. With a little imagination and content adaptation it can be used for all kind of causes.

The reactions to Civil Rights Defenders Captcha have been strong, both positive and negative. The critics have primarily questioned Civil Rights Defenders’ right to judge wheather an emotion is “right” or “wrong”.

Natasha Jevtic Esbjörnson: “So far, there has been concerns regarding the wording – is there such a thing as right or wrong emotions, for instance. We understand that it is controversial to talk in terms of right and wrong emotions. However, the issues we raise in the Captcha are not opinions of ours, but documented violations of the International Bill of Human Rights. Everybody may not agree with these, but we and most nations do”.

The Civil Rights Captcha from the Civil Rights Defenders is available for your website too.
Read here how to implement.

Unfortunately the technique of our website is too old to implement this Captcha. Otherwise we would have done it.

Civil Rights Defenders

My comment


Your comment will not be visible until a moderator approves it.

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

image of a graduation cap

Recent in Academy

Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)