This time, it’s a rider who is the hero. An ordinary, rather nerdy young man who inspires envy and even lust everywhere he goes. Like a rock star, he’s inundated with unsolicited panties from female fans, and he’s dating Miss Paraguay.
It’s all very silly, but the brand had a hard act to follow with its previous outing. It’s not the most progressive ad in the world (especially when it comes to portrayals of women) but it’s meant to be seen as satire.
Will it get people on the bus? Humour could work as a way to improve the perception of bus travel as hip. And the old establishment man blowing up his car with a molotov cocktail is sure to please the already-converted.
Agency/Production: M2Film, Copenhagen
Director: Peter Harton