Every child has the right to…
Posted by Marc | 8-11-2011 23:38 | Category: Abuse, Discrimination, Education, Gender issues, Government, Human rights
This is the new campaign from the Dutch Children’s Ombudsman. It is all about children’s rights. Do you think the Netherlands is a liberal country?
The campaign, which includes both trailer-like videos and posters, translates the true stories of four Dutch children who have recently had their rights seriously infringed upon. We have all four stories.
Lemon Scented Tea, the agency behind the campaign: “Fortunately for both Lemon and Dutch children, the ombudsman himself, Marc Dullaert, wanted to introduce himself with aplomb.
While purposely provocative, we made sure this was a campaign for children by children. The stories are true, the scripts comprise the children’s own words and the films and posters themselves feature – yes – the children.”
For the posters the agency masked the real victim by interlacing his/her image with that of other children.
The campaign is fully integrated in the Children’s Ombudsman website. Visitors can respond to the stories and of course it is possible to contact the Ombudsman.
See also this (translated) behind-the-scenes page.
Overall tagline: “Every child has the right to be heard”.
The video above is the only one with english subtitles.
Above (and the poster below): the story of Sander, who, after his parents divorce, was forced to live with his mother. The judge didn’t listen to his side of the story.
Update:
All videos are now available with english subtitles.
The story of Anna:
This is the story of Anna, who was expelled from school for being a difficult student. Anna has diabetes, and was teased for it, so much so that she often fought back. Instead of helping her, she was shipped around to various schools for children with special needs (handicapped, autistic, etc) and things became worse. Eventually, she ended up at home for six months doing nothing. Every child has the right to go to school, even difficult ones.
This is the story of Dave, who was beaten up at school for being homosexual in one of the most tolerant countries in the world. And he’s not alone. When he turned to the school for help, they ignored the problem.
The story of Maria: who fled Armenia to the Netherlands as a child and now, 8 years later, is still waiting to hear whether she’ll be granted political asylum. She feels Dutch, and is Dutch, but still the government could send Maria and her family back to Armenia any moment, even though death threats await her family there.
Advertiser:
Kinderombudsman
Agency:
Lemon Scented Tea
Additional credits:
Production: Brenninkmeijer & Isaacs
Sound and music: FC Walvisch
Online: Storm Post Production
Account: Jerry van den Broeke, Annelies den Hollander, Stephanie van der Klift
Creation: Anne de Clercq, Rogier Heijning, Tom de Hooge, Jeroen Tebbe, John Weich
D.O.P.: Robbie van Brussel
Editor: Brian Ent, Wietse Zwart
Photography: Arnoud Kor
Client: Monique a Campo, Anette Dijkstra, Marian Kok
Design: Vos Broekema
Director: Anne de Clerq
RTV: Annelies den Hollander, Stephanie van der Klift
Strategy: Jerry van den Broeke, Jeroen Tebbe
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