Everyone has an enemy, even cancer

Posted by Tom Megginson | 18-01-2013 00:53 | Category: Health

Cancer Research UK - Everyone has an enemy, even cancer

We’ve all heard the appeal for cancer research donations so many times, what will it take to get our attention again? Some campaigns try to use shock. Others, humour. But this one is a little different:

It’s quiet, convincing, and visually intriguing. I even like the completely reasonable call to action:

Research has beaten polio. Research is beating HIV. One day, we will beat cancer. Help us make it sooner.

Amen to that.

Cancer Research UK
AMV BBDO (London)
Additional credits:
Creative: Tim Riley
Director: Frank Budgen
Producer: Rupert Smythe
DoP: Dan Landin
Agency Producer: Anita Sadsy
Post production: Tom Sparks
Editor: Sam Sneade
Ads of The World

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