Campaigning about Autism is one of the most difficult things to do. Autism comes in many variants and it is hard to recognize the signs. The last I wrote about an Autism awareness campaign endorsed this again.
This new campaign from Canada is a much better attempt. And there is a reason for it. It comes from the personal story of Carly Fleischmann, a 17 year old who was diagnosed with severe autism at age 2.
Doctors predicted that she would never intellectually develop beyond the abilities of a small child. Although she made some progress after years of intensive behavioral and communication therapy, Carly remained largely unreachable. Then, at the age of ten, she had a breakthrough.
While working with her devoted therapists Howie and Barb, Carly reached over to their laptop and typed in “HELP TEETH HURT,” much to everyone’s astonishment. This was the beginning of Carly’s journey toward self-realization.
“Autism has locked me inside a body I cannot control.”
“Everyone has an inner voice. I found a way to let mine out.”
A few days ago a dedicated campaign website was launched inspired directly by Carly’s writing. That’s one of the things Carly did, writing a book with her father about her life.
On page 362 of the book she describes how the simplest outing, visiting a coffee shop, can quickly becoming overwhelming for those with autism.
It is the scene in the video below. The website shows the same scene in a interactive web video format.
The webvideo is very confrontating. At least for me. And without any other information about Carly’s life it could be a very sad story. I have doubts about the campaign website. Is it inviting enough to read further?
What do you think?
Carlys Voice Book Trailer:
Related posts about autism:
- Autism Awareness with Kinect
- Autistics Speaking Day
- Find out what it’s like to live without communication
- Communications Shutdown
- Adbands 6
- Talk about autism
- Léa pour Samy: Stop packing
- ZAC: Free browser for autistic kids
- Helping hand(bag)
Creative Directors: Angus Tucker, Stephen Jurisic
Copywriter: Kelly Uman
Art Director: Marie Richer
Producer: Ryan O'Hagan
Technologist: Marc Cattapan
Interactive: Heung Lee, Ransom
Production Company: OPC
Director: Miles Jay
Executive Producer: Harland Weiss
Executive Producer: Donovan Boden
Line Producer: Dennis Beier
Director of Photography: Chris Mably
Editor: Chris Murphy, Relish
VFX Artist: Sean Cochrane, The Vanity
Audio Director: Stephanie Pigott, Pirate
Phantom Tech: Brent J. Craig
Colourist: Wade Odlum
Composer: Rob Simonsen
Casting: Michael Stephenson
Logo Design: Jan Avendano