Explore but protect yourself

Bronze Lion in Cannes in the category Outdoor.
Brilliant work, of course from Erik Vervroegen (TBWA\PARIS) for AIDES.

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wow that is trippy )>O

DICKS

So...wheres the homo protection art? The way some idiots still pin aids on gay men you’d think the artist would be all over that stuff. And there is new protection for women to use who love women. For christs sake. Everything always has to be so heterocentric. I’m not even gay myself and I find it really boring, and tiring.

Add content is based purely on the masses that consume it; an advertiser/artist’s purpose (in this sense) is to reach as wide of an audience as possible. If they choose not to include homosexuality in this add it will result in nothing but the failure of their own goals. These adds are nothing more than a reflection of society; most people who have sex in the world (and most people in the world in general) are heterosexual, not homosexual. To omit the homo is not to say it is less important, poignant, or beautiful but only less popular than the hetero

@ Ella

No, its not about being heterocentric, its about marketing and reaching the largest audience. the fact is, 10% (if that) of the population is gay. im sure there are ads specifically targeted for homosexuals but trying to say that they should have exactly equal proportions makes no sense for a statistical marketing standpoint.

@Ella The campaign from Aides is a ongoing one, mostly video’s. And yes, they made a gay version:
http://osocio.org/message/aids_awareness_ii_the_gay_version/

Too Graphic… one word GROSS

I absolutely love this!!

Hey Ella… Shut the fuck up and keep your faggot agenda shit up your flaccid, rank asshole… k?

This campaign encourages us to explore, and it graphically defines what we should be exploring.  By including only heterosexual encounters, it says, it’s normal to explore heterosexuality, and implicitly discounts homosexuality.  I find it heteronormative for its content, not for the fact that it addresses the AIDS crisis within a heterosexual context, for which it can be applauded.

Some campaigns are heteronormative, and this is probably a fault of leaving it to the market.  Yes, it’s statistically true that homosexuals comprise a minority, and yes, the marketers rely on such data for targeting their audience.  That is precisely what heteronormativity means - that heterosexuality is normal because it is dominant.

I don’t know if Osocio has a moderation policy, but as one of the bloggers here, I feel at liberty to say that comments like tango’s (above) are unwelcome. One of the reasons I dig up these campaigns is to scrutinize their content, and to critically evaluate the ways that social movements are depicted by the organizations that claim to represent them.  Comments like Ella’s are my favorite, so thank you, Ella, for speaking up.

I looked it up, we do have a Terms of Use policy for our comments, read more here.

wow that’s a nice picture i ever saw

I applaud the effort to get the word out to be careful, but the whole idea that it is OK to explore is part of the problem. Even with protection, there are no guarantees, except one--AIDs and other STDs will continue to be a problem as long as promiscuous behavior is promoted and endorsed. I know it is viewed as backwater and old fashioned (to put it mildly) but the simple fact is abstinence before and complete fidelity within marriage would go a long way toward making this epidemic a non-issue.

Brenden! You think abstinence works? It doesn’t. No, it’s true that no sex is completely safe, but condoms offer an extremely high rate of protection. Some people find it easy to not have sex until safely married and the like- however, for other people, this does not work. People are always going to have sex outside of marriage- be it before, afterwards, instead of or during- simply because that is how society at the moment works. Telling people that they should not have sex at all will not work because that is not what they want, and telling them that abstinence is the only way to be safe is likely to stop them from using condoms and other forms of protection and contraception. They are going to explore anyway- it’s healthy to, a normal part of human sexuality- so why not tell people how to prevent the spread of disease while doing so. The best thing about these adverts is that they do not seem irrelevant because they do not try to make sex seem evil.

خيال جميل وتصويره كان اجمل

From the Osocio archive

See this campaign from the Osocio archive