Osocio NL

Extreme Waiting - Organ Donation

Posted by Tatjana Vukic | 3-05-2012 19:16 | Category: Health

Michael Stapf lies pale and weak on a hospital bed, .. next to a him dialysis machine. The young man hopes for seven years for a donor kidney, while the daily hemodialysis is his destiny.

With the action at the station of the airport, the foundation “For life” ( “Fürs Leben”) wants to make attention to a situation that is every day over 12,000 people in Germany exposed. There are so many patients currently on the waiting list for organ donation - a lot over the years, some in vain. (more after the video)


The young patient is explicitly not for a shock effect: “I want to be representative of all who are on the waiting list, make it clear that everyone, regardless of age, has the opportunity with a donor card to give a new life. “said Stapf.

A tragic situation is made public. 

Otherwise behind closed doors nobody sees their struggle for life ... And they are waiting for a second chance. Each day is one day less.

In the exemplary display appears waiting time of 1.13958 million minutes.

The wait for a donor organ.


Ogilvy & Mather, Berlin

My comment


Your comment will not be visible until a moderator approves it.

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

image of a graduation cap

Recent in Academy

Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)