The best of non-profit advertising and marketing for social causes

Be My Eyes

Be My Eyes

Be My Eyes

Be My Eyes – beautifully designed new site, app and idea from Denmark that puts blind and sighted people together to solve the problems that come from living in a sighted world. I don’t know the data protection or safety issues behind it, but it’s a lovely idea.

(My one criticism? The phrase ‘the blind’. ‘Blind people’ isn’t much harder to write.)

I’m creative partner of the UK’s GOOD Agency. We build belief in brands, businesses and causes, because people do more with brands they believe in. Read more.

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