You probably have drawn a smile on a lemon pie or imagined a door could speak. This campaign from APABO (Eye Bank Pan-American Association) takes this further with the mixed reality film “Eyes” where trashbins, doors and chimnees have a new life with a new pair of eyes.
Created by F/Nazca RJ, the purpose is to encourage cornea donations and thus reduce the number of people with poor vision or blindness in Latin America.
F/Nazca Saatchi & Saatchi
F/Nazca on Facebook