The best of non-profit advertising and marketing for social causes

Falling letters

Posted by Marc | 22-10-2010 20:39 | Category: Health, Homelessness, Poverty, Third world

Simple and effective mailing made by Kolle Rebbe send to journalists persuading to do more than just a report on the earthquake in Haiti.
Not a regular press release. Many letters but only a few on paper: Deeds, not words.

The mailing was made for relief organization Misereor.

Related Misereor posts:
- Drive the Mobilombo
- Misereor donations poster
- War leaves many scars
- Rollover HIV

Advertiser:
Misereor
Agency:
Kolle Rebbe, Germany
Additional credits:
Creative Directors: Heiko Schmidt, Ales Polcar
Art Director: Reinhard Krug, Susanne Moebius
Source:
I believe in advertising

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