The best of non-profit advertising and marketing for social causes

Falling letters

Posted by Marc | 22-10-2010 19:39 | Category: Health, Homelessness, Poverty, Developing World

Simple and effective mailing made by Kolle Rebbe send to journalists persuading to do more than just a report on the earthquake in Haiti.
Not a regular press release. Many letters but only a few on paper: Deeds, not words.

The mailing was made for relief organization Misereor.

Related Misereor posts:
- Drive the Mobilombo
- Misereor donations poster
- War leaves many scars
- Rollover HIV

Advertiser:
Misereor
Agency:
Kolle Rebbe, Germany
Additional credits:
Creative Directors: Heiko Schmidt, Ales Polcar
Art Director: Reinhard Krug, Susanne Moebius
Source:
I believe in advertising

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.