Simple and effective mailing made by Kolle Rebbe send to journalists persuading to do more than just a report on the earthquake in Haiti.
Not a regular press release. Many letters but only a few on paper: Deeds, not words.
The mailing was made for relief organization Misereor.
Kolle Rebbe, Germany
Creative Directors: Heiko Schmidt, Ales Polcar
Art Director: Reinhard Krug, Susanne Moebius
I believe in advertising