Famine is man-made
Posted by Marc | 7-11-2011 20:00 | Category: Poverty, Third world
A very powerful video from One International. Not only powerful because of the graphics but especially by the music.
The message seems to be clear:
“Drought is an act of nature. Famine is man-made.”
But it isn’t that in general. It is a call to sign a petition which become apparent only after visiting the One website.
A little bit of criticism about great campaign video.
Dear World Leaders,
The famine in Somalia could kill 750,000 in the coming months, and tens of thousands have already died. When you meet at the Group of 20 (G20) Summit in November, you have the opportunity to break the cycle of famine and ensure people are hungry no more. Lives are in your hands. Please keep the promises you have made to the 2 billion poor people who depend on farming for their livelihoods.
Advertiser:
One International
Agency:
FutureDeluxe
Additional credits:
Creative Director: Andrew Jones
Lead Animator: Jim Howells
Animation & production: Jason Drew
Sound design & composition: Zelig Sound
Illustration: Peter Greenwood
Animatic & storyboards: Persistant Peril / Will Scobie
Source:
ACT Responsible on Facebook
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