The video below reminds us that we’re all responsible for gases released into atmosphere, thus causing global warming.
The end rhyme goes something like this: “Fart fart, and the greenhouse effect goes up the chart”
Advertiser: Quercus Agency: BBDO Lab, Portugal Additional credits:
By João Ribeiro and Nuno Fernandes for environmental group Quercus.
jeej! There should be more farting in advertising.
They are kind of losing me by ending with visuals of cows taking a shit and a (human?) farting (hard!) in his bed.
Makes it look like our farts and not our shitty use of natural recourses are to blame.
Posted by jeroen | 22-01-2008 03:21
eat activated charcoal ;-)
Posted by ipub | 22-01-2008 21:29
the cow shit is responsible for lots of CO2 emissions. Its a message to eat less meat. The human fart is a metaphore. I like this ad very much!
Posted by Luis | 6-02-2008 16:27
Indeed the emissions from cows (methane - often more problematic than c02)) are one of the largest sources of greenhouse gases produced in agricultural countries, such as New Zealand. I guess this add does remind us that there are many different faucets to global warming.
It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin. When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse…
33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio. We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first question. And we often judge a campaign based on professional principles…
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