Fast food assassin

It sounds like a clincher but in some regions this kind of communication is a normal approach. Saying that shooting heroin into your child is the same as feeding junk food. In Australia they do, they are used to hardhitting campaigns.
Fast food and heroin both are assassins. I don’t think anyone would say that fast food is healthy. So why not make this comparison?

You wouldn’t inject your children with junk
So why are you feeding it to them?
Childhood obesity
Break the habit

‘Break the Habit’ is launched via social networking sites.
The client is unknown.

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Comments

What a coincidence! I was simultaneously blogging this on Work That Matters!

http://bit.ly/dyPP0r

With an opposite opinion :-)

Not completely, Marc. :)

This campaign just happens to bother me on a strategic level. For the advertiser to make such an out-of-whack comparison reduces their credibility. It’s like PeTA comparing eating a hotdog to committing genocide - too big a difference for anyone but a zealot.

A closer comparison would be something saying that feeding your kids McDonald’s is like giving your very young kids cigarettes or beer. Still a leap, but a much shorter one.