The best of non-profit advertising and marketing for social causes

Fast food rehab

Posted by Marc | 28-03-2009 23:14 | Category: Health

This campaign is a larger idea than itself because the client, not in existence, is part of the idea of copywriter Dylan Klymenko and art director Jason Rapport. There are studies showing that ingredients in fast food can support addictions on the same level as hard drugs. The posters as shown here are the first part of a poster campaign which will become an integrated campaign in the coming months.

Fast food: customer addiction guaranteed

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Comments

Great concept, good art direction, solid job!

Posted by Ivan Cash | 3-04-2009 03:02

I’m aware that the “campaign” is fictional, but I think those ads are very obnoxious. It’s very heavy on the shame, and the “DON’T EAT THIS OR YOU’RE GONNA DIE!!!!” fear-mongering.

Posted by scamps | 13-09-2009 13:24

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.