Yes, it’s a publicity stunt. But very effective in getting attention:
The advertiser is The Pilion Trust, a Registered Charity located in London, that works with all vulnerable discriminated against and socially excluded peoples”.
It’s definitely in the category of shock advertising, but I like this one because of the twist on the end. It’s damning of our apathy, but at the same time presents a rather optimistic message that we do, in our hearts, really care about people in need. We just need to be confronted by a new way of looking at the issue.
You can give to the campaign here.
The Pilion Trust
If you know of agency or production credits, please share links below.
poverty - publicity stunt - shock advertising - street campaign - UK - youtube