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“F*ck The Poor” campaign shocks Londoners for a cause

Posted by Tom Megginson | 7-04-2014 18:04 | Category: Poverty

Yes, it’s a publicity stunt. But very effective in getting attention:

The advertiser is The Pilion Trust, a Registered Charity located in London, that works with all vulnerable discriminated against and socially excluded peoples”.

It’s definitely in the category of shock advertising, but I like this one because of the twist on the end. It’s damning of our apathy, but at the same time presents a rather optimistic message that we do, in our hearts, really care about people in need. We just need to be confronted by a new way of looking at the issue.

You can give to the campaign here.

Thanks to my Acart Communications colleague, Matt, for the tip.

The Pilion Trust
Additional credits:
If you know of agency or production credits, please share links below.
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Comments about

Hey, you’re surprised at seeing people not giving a penny? We’re all paying high taxes; what are governments for, then? It’s been “fuck the poor & give it to the bankers” for too long, instead.

Posted by majtka | 7-04-2014 22:49

Comments about

They just show what they want you to see, not true facts (did they really got only 2 pennies during the same time they filmed all those negative encounters?). This is what is really shocking.

Posted by paulius.rymeikis | 11-04-2014 17:39

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