The outpouring of anger against homophobia following suicides of bullied gay youth in the United States continues to gather inertia in social media.
This is the latest by Luke Montgomery’s “Good Ideas for Good Causes”, a new-style social marketing shop I’ll be keeping my eye on.
While I’m not offended by the gratuitous use of the work “fuck” in this context (hate deserves to get fucked as much as cancer does), it is a gimmick that loses effectiveness each time the word is “mainstreamed” in advertising. But fuck hate anyway.
Oh, and in case it didn’t get the message: FUCK HATE!