The best of non-profit advertising and marketing for social causes

Feeling their pain

Posted by Tom Megginson | 30-09-2010 12:57 | Category:

Apologies in advance for headaches, nausea and/or seizures caused by looking at this Amnesty ad by Leo Burnett in Warsaw:

It’s a clever approach to delivering a serious message: That prisoners of conscience are suffering in prisons all over the world.

BTW, can anyone identify the woman in the picture? My colleagues here at Acart think it’s Aung San Suu Kyi.

Creative Directors: Pawel Heinze, Krzysztof Iwinski
Art Director: Pawel Wojtak
Copywriter: Maciek Porebski
Illustrator: Pawel Wojtak
Typographer: Pawel Wojtak
Retoucher: Pawel Wojtak

Advertiser:
Amnesty International
Agency:
Leo Burnett, Warsaw, Poland
Source:
I Believe in Advertising

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Comments

Yes I guess this is Aung San Suu Kyi. See:
http://osocio.org/message/shepard_fairey_portraits_aung_san_suu_kyi/

Posted by Marc | 30-09-2010 18:32

that’s right she is.

Posted by jirat | 1-10-2010 07:05

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