Osocio NL

Finally! Some sex-positive birth control PSAs for young women from the United States

Posted by Tom Megginson | 21-11-2011 18:51 | Category: Women's Issues


Teens have sex. That, we know for sure. More than 85 in every 1000 American girls get pregnant in their teens. And according to Bedsider, “seven in 10 pregnancies among unmarried women 18-29 are described by women themselves as unplanned.”

These fun and realistic PSAs take a heterosexual young woman’s point of view on just how awkward early and/or inexperienced coitus encounters are. The message, “You didn’t give up on sex. Don’t give up on birth control.” acknowledges that, when a woman feels ready for sexual life, she will put up with all sorts of shenanigans trying to get it right with her partner. But if she’s not ready to get pregnant, “getting it right” means using the right kind of birth control.

This is not a “safer sex” ad. It is entirely focussed on Bedsider’s mandate as part of The National Campaign to Prevent Teen and Unplanned Pregnancy, although it does address STI-prevention on the site when it gets into comparison of BC methods.

Regardless, in an era of “abstinence-only” sex education failure, this is a step in the right direction.

See another video after the break.

Euro RSCG (for The Ad Council)
RH Reality Check


Comments about Finally! Some sex-positive birth control PSAs for young women from the United States

Believe me, this is a HUGE step forward. Not only is the message sex-positive, but the fact that they show realistic-looking actors will make the campaign more relatible, and the lighthearted tone will make it more appealing. The only problem that I can see occuring is pressure from conservative viewers to keep them from being aired.

Posted by Sara C | 28-11-2011 23:38

My comment


Your comment will not be visible until a moderator approves it.

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

image of a graduation cap

Recent in Academy

Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)