The best of non-profit advertising and marketing for social causes

“Finning” Mailer

Posted by Dan Matutina | 4-11-2008 17:43 | Category: Animal rights

A brilliant Direct Mailer idea. It clearly shows the effect of “finning”—the removal and retention of shark fins and the discard at sea of the carcass. Unable to swim, the shark slowly sinks toward the bottom where it is eaten alive by other fish. The DM is interactive and very powerful.

Advertiser:
The Shark Project
Agency:
Y&R Frankfurt

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Comments

Dear all,

For your information, the creation “SharkProject” by Young & Rubicam Franckfort, uploaded on your blog, is a pure copy of our creation shortlisted at Cannes Lion International Advertising Festival in 2007. By the way, it was the only french promo creation shortlisted in 2007.
Our creative team is called Schizo :
Copywriter : Benjamin Caillé
AD : Jérémy Brunet
Here is the original creation :
http://www.facebook.com/photo.php?pid=355535&l=ddfcd&id=598411423
Kind regards

Posted by Schizo Team | 4-12-2008 18:25

@Schizo Team Wow it’s not a pure copy but the idea is stolen. Shame on Y&R;. How about submitting some of your new work on Osocio?

Posted by Marc | 4-12-2008 21:46

Here it is :
http://www.fubiz.net/blog/index.php?2008/11/18/2409-playstation-psp-fake-boards#co

Posted by Schizo Team | 12-12-2008 13:19

@Schizo Team Can you explain in brief what is said at Fubiz for those who don’t speak French?

Posted by Marc | 12-12-2008 20:59

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.