The best of non-profit advertising and marketing for social causes

First kiss again and again

First kiss again and again

This campaign about Alzheimer’s disease with such a heart-rending motif has made me very sad today, on Valentine’s Day.
I don´t know much about this disease … only one, the most important: Men does not remember a loved one.
Men does not remember being in love and being loved.

mccann_alzheimer

Predictions are that the number of people suffering from dementia and Alzheimer’s double in the next twenty years, and this trend will continue into the distant future.
Scientists warn that it is necessary to better organize health care, and believe that the research related to the disease should provide more funding.

More informations about Alzheimer’s you will find on the website of The Alzheimer’s Association

Advertiser:
Belgrade study of dementia – Beogradska studija o demenciji
Agency:
McCann Erickson Group, Belgrade

Belonging to the first generation of true Europeans, with roots almost covering the continent, I spread my life between Germany and Serbia. Read more

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