Emojis are very popular on our smartphones and it also inspires a lot of creative people around the world for a variety of purposes. Just like what agency Blue Hive did for Ford Italia in this ‘Don’t text and drive’ campaign. Or as they call it ‘Don’t Emoji and Drive’. Because the Emoji is keyword in this campaign.
The video above is the third phase of the campaign. Blue Hive started it in June this year with Don’t Scroll and Drive (see the case video below). That first step was on the occasion of the Leap Second Day on 30 June. It was an operation on Instagram with a scroll of a second showing the latest 24 photos published on the App. The message: just one second of distraction to see a lot whole life ahead.
The second phase was for a wider audience done with print and newspaper ads. See them below.
The campaigns third phase is now and the main target is a younger audience. During the exhibition at the Games Week event in Milan visitors had the chance to get their own picture transformed into an emoticon- made picture, and display it on the big screens at the event, other than share it on Social Media.
It was also the launch of the first video made entirely of emojis. Ford and Blue Hive will continue this campaign about the (mis)use of smartphones while driving.
Agency: Blue Hive
Managing Director: Sergio Baratelli
Creative Director: Federico Russo
Client Service Director: Andrea Manfredonia
Digital Business Director: Chiara Di Loreto
Media Client Service Director: Luigi Sorrentino
Production: Why Worry
Motiongrapher: Claudio Lamperti
Illustration: Illusion (Bike) – Blue Hive Roma (Granny, Runner)