We’ve seen this idea before with Africa For Norway. Rotation of reality. And I love it.
This ad campaign from charitable organization Water is Life features Haitian children and adults reading the everyday gripes and minor irritations first world citizens post on Twitter with the popular #FirstWorldProblems hashtag.
The spot is meant to raise awareness of the nonprofit’s efforts to provide clean drinking water in countries like India and Haiti.
Agency DDB New York and a film crew travelled to Haiti to film a variety of locals reading aloud a series of #FirstWorldProblem tweets and providing brief commentary on the Twitter users’ “struggles.” Each resulting response video was tweeted to the original #FirstWorldProblems author with a simple call to action: Donate to help solve real problems.
Hat tip Daniel Chong.
Water is Life
DDB New York