If you ever visit a music festival in the Netherlands you know it can be muddy. That is what Dutch marcom agency Usual Suspects was thinking about when Greenpeace ask them to develop a campaign to reach a younger audience in a positive and appealing way.
They came with Fishmates, five different rain boots designed by five illustrators. The Fishmates are meant to support this summers ocean campaign from Greenpeace.
The Fishmates are sold at various music festivals and in the Greenpeace webshop. The rain boots are made, of course, of durable materials.